Introducing Diversity

On December 1, the New York Times released a story about Bologna. What’s so special about Bologna? Well, Ms. Anne Bologna was recently named as the first female Managing Director at MDC Partners, which owns agencies such as Crispin Porter & Bogusky. Not only is Ms. Bologna a woman, she is also 54 years of age. Ladies and gentleman, introducing diversity in the ad agency workplace.

This semester we have discovered that not only is diversity an issue in advertising content, but the profession of advertising as well. Ad agency professionals are predominately young men, and the need for diversity to enter the workplace is great. Anne Bologna’s advancement to Managing Director at MDC Partners is therefore significant enough to be published in the New York Times, and I find it encouraging to see a more mature female moving up in the advertising world.