"No, I didn't"

I was on my way to the Chile Festival last week, walking down yet another street plagued with signs and advertisements. I habitually ignored as many as possible, but one finally caught my attention. It said, "You just proved signs work." My reaction, "No, I didn't."

Be aware of your surroundings…

A lot of internal issues can cause advertisements to fail. Everything from offensive material to a lack of excitement turns consumers off, but something often forgotten is how advertisements are also influenced by the context in which they are placed. In fact, even the most effective ad can become an epic failure when the authors are not aware of its surroundings. 

Really?

               

Even if you don’t know the title of the song that plays during this advertisement (and most people don’t), it’s one of those melodies that nearly everyone recognizes. In actuality, it was the first thing that caught my attention when this commercial aired on television, and it’s one of the biggest strengths in this ad.

Berkey Filters Radio Spot

Berkey Filters “Colorado Resource” :30 Radio
Produced
9/12/2011

Even the bathroom isn't safe...

According to an article from CNN, the O'Hare International Airport at Chicago has installed advertising mirrors in the public restrooms. Is there anywhere advertising won't go?

Walk the Line

     A lot of brands struggle when it comes to communicating potentially offensive content in a campaign. On one hand, aggressive text and pictures grab the attention of the audience and can present a truly powerful message. On the other hand, a fine line exists in the advertising world between what is acceptably bold and what is blatantly distasteful. The real question is how do brands walk this line?