Can you repeat that?

(In case you didn't catch it, "HeadOn! Apply directly to the forehead!")

Has there ever been a more annoying commercial? Probably not. Does that matter? Nope.

Why Americans Hate Advertising

For research in my Ad Writing class at Colorado State University – Pueblo, I have recently been searching for a lot of topics related to advertising on my computer. Consequently, an ad popped up on my screen the other day that linked to an article entitled, “Why Americans Hate Advertising.” Needless to say, I took the bite.

TV Ad: Heartwood

The Body Shop

Without a doubt, Dove's Real Beauty campaign was inspirational for portraying women in a new light. It contributed to a growing trend that supports all female body types and encouraged other brands to reject the typical definition of beauty. Although I believe the concept of this trend is outstanding, there are also good and bad ways to communicate the efforts. Dove, for example, created a very successful campaign. Others, such as The Body Shop, weren't so lucky...

Kool Aid Man

There are several aspects of fictional characters that give them an edge as brand representatives. They follow directions, only say what has been approved by the organization and can avoid issues with all types of illegal activities. The Kool-Aid Man, a smiling pitcher that has survived through decades of advertising, is a perfect example of why brand characters can be so successful.

Radio Final Product

Revised Radio Spot
Berkey Filters
10/7/2011